Is a GT3 revival on the cards?

OUTSIDE of the Bathurst 12 Hour, Australian GT racing has been in free-fall for the past two or three seasons with grids shrinking rapidly within an increasingly crowded Australian Motorsport marketplace.

It’s been a rapid change of fortune for the category in this part of the world given that just under six years ago the rising threat of GT3 competition was identified as a key rival to Supercars, who were in significant pain at the time.

The class slumped last year with a confusing schedule, rising costs and unloved driver / pit stop-based Balance of Performance (BoP) regulations, which all resulted in a tiny 10-car grid running a three-hour race at The Bend Motorsport Park last year.

There should be optimism for change, however, with news just this week that the category management rights will change hands in 2020 and be jointly managed by the Australian Racing Group and SRO.

ARG are now well known on both sides of the Tasman via their ownership of TCR Australia / New Zealand, S5000, Touring Car Masters and TransAm categories – but it’s the SRO involvement that will be the biggest factor in assuring a return to prominence of GT3-based racing on these shores.

When it comes to GT racing, like it or not SRO are the organisation with essential control over the global GT3 category via their ‘GT World Challenge’ and Intercontinental GT Championship brands.

Whether it is the Spa 24 Hours, British GT Championship or GT World Challenge America, SRO are there and either own it or have a role in promoting it.

Their involvement in Australia came via both Australian GT and the 12-Hour, where they have a longstanding relationship with Supercars who promote Australia’s International Enduro – one that ultimately led to the creation of the Intercontinental series in the first place.

They’ve also been associated with Australian GT, in a smaller capacity as licensees of their proprietary BoP system that equalises performance between the various makes and models that comprises the always-diverse GT3 field.

The new relationship makes a lot of sense and basically brings the last remaining holdout in global GT racing into SROs embrace.

Forget the ARG involvement for a minute, it’s SRO who are the major players in GT racing and the addition of their influence is likely to appease frustrated competitors who have been lured away to other categories in previous years.

A consistency of branding, marketing, driver and technical regulations and race formats across the varied SRO properties will return competitor confidence among those who have parked their expensive cars in garages in recent times.

There’s also the potential to offer added value by promoting crossovers into other SRO properties – for instance, if you win the Australian GT Championship you could get an automatic entry into GT World Challenge Asia or America the following year.

It may not be quite that model exactly, but it shows the potential available for SRO to leverage.

Within ARG there is also existing GT experience: Ken Collier, who among other things oversees the Bathurst 6 Hour event for the company, is a former Category Manager of Australian GT and was Australia’s representative on the FIA’s global GT commission.

It makes sense for him to head up SRO’s local efforts.

SRO have not taken long to make an impact on the sport here: the first change to be a rebranding of the category to fall in line with the ‘GT World Challenge’ nomenclature well established around the world, and quick conformation that the revamped category will follow the established global regulations that have been tried and tested globally.

Five sprint events will make up the championship, with a one-off ‘multi-hour’ long distance race to make up the Endurance Championship side of the equation.

At the same time they will need to listen to the local competitor base and gain an understanding of the local market, which is incredibly different to anywhere else in the world.

It does, however, seem like a sensible partnership that can only reposition GT racing in this part of the world and help it regain some of the ground it has lost lately as competitors became disinterested and drifted away.

It won’t be an overnight fix and there are other issues with which to contend (the aforementioned crowded market is one), but it seems a positive first step on restoring GT3 racing to a position of strength in this part of the world.

Richard Craill

Working full time in the motorsport industry since 2004, Richard has established himself within the group of Australia’s core motorsport broadcasters, covering the support card at the Formula 1 Australian Grand Prix for Channel 10, the Bathurst 12 Hour for Channel 7 and RadioLeMans plus Porsche Carrera Cup & Touring Car Masters for FOX Sports’ Supercars coverage. Works a PR bloke for several teams and categories, is an amateur motorsport photographer and owns five cars, most of them Holdens, of varying vintage and state of disrepair.

http://www.theracetorque.com/

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