New Zealand’s newest Formula 1 sensation, Liam Lawson, and fast-growing company ZURU have announced a new partnership that will see the brand appearing on Lawson’s race helmet for the coming season.
Lawson will make his debut with the world championship winning team at Melbourne in March after a seven year journey from Red Bull Junior to Oracle Red Bull Racing.
Just as Lawson has risen from the junior ranks to the top team, ZURU has grown from small beginning in New Zealand to become one of the world’s largest toy companies, a new generation consumer goods company and is leading the way with cutting edge construction through their core divisions, ZURU Toys, ZURU Edge and ZURU Tech.
“I’m excited to be entering my first full season of F1 and excited to have ZURU with me,” said Lawson.
“I first met Nick at the Las Vegas Grand Prix last year and I spent time getting to know about ZURU while I was home during the off-season. I think we share a lot in the way we go about our business, we’re both pushing to be the best in the world at what we do.”
“To both come from a small country and be out there on the international stage taking on the world you have to have drive, total determination and the will to want to win. It’s exciting times for both of us,” he added.
ZURU has a reputation for its cutting-edge software and world-leading automation and manufacturing systems, with over 5,000 team members in over 30 global locations, making it perfectly placed to continue to combine building its reputation as one of the fastest-growing and most disruptive companies in the world.
Combining with Lawson in the high-tech, high-pace world of Formula 1, the pinnacle of world motorsport, there are alliances that the two New Zealand icons share.
“We are thrilled to partner with Liam, he is driving for a team that embodies innovation and relentless pursuit of excellence – values that align perfectly with our mission,” said co-founder Nick Mowbray.
“Also seeing New Zealanders perform on the global stage is something we very much stand for, so great to be part of this,” said Nick, who founded ZURU with brother Mat Mowbray in 2003.
Lawson raced eleven Grands Prix with Visa Cash App Racing Bulls before being promoted to Oracle Red Bull Racing for 2025 to partner four-time world champion Max Verstappen, and will carry his favourite number 30 from his earliest racing days along with the logo of his country’s most impressive and fastest growing company ZURU.
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