McLaren Racing will open a new motorsport chapter in 2022 when it enters a team into Extreme E, the innovative all-electric off-road series which aims to use racing to promote sustainability and diversity. The team will compete in the five-race global championship, helping to accelerate McLaren Racing’s own sustainability and diversity agenda, while reaching new fans and partners, and growing the McLaren Racing brand and franchise.
“From the moment Extreme E was announced we have been following the progress of the series closely,” Zak Brown, CEO, McLaren Racing, commented (main picture, left). “Our attention was immediately drawn by the innovative format of this motorsport platform, in particular the ability it gives us to accelerate and boost our own overarching sustainability agenda, which shares the same priorities of decarbonisation, waste reduction, diversity and equality.
The decision to enter Extreme E follows a detailed evaluation of the series by McLaren against a set of strategic, economic and operational criteria. These were underpinned by a clear imperative for accelerating McLaren Racing’s own sustainability mission, which places carbon reduction, the recycling, reuse and elimination of waste, and diversity, equality and inclusion at its core.
Alejandro Agag (main picture right), Founder and CEO of Extreme E, said: “Extreme E’s mission is to use sport to build awareness and accelerate clean technology innovations that benefit the mobility industry and beyond. To have McLaren on board, which symbolises the highest level of racing and automotive innovation, is a huge endorsement that what we have delivered in just our first two races of Season 1 has already created real impact in motorsport.
Extreme E highlights the impact of climate change in some of the world’s most remote environments, promotes the adoption of electric vehicles to pave the way for a lower carbon future, and provides a world-first gender-equal motorsport platform.