Repco Unveiled as Supercars Championship New Naming Rights Partner

The Supercars Championship will become known as the Repco Supercars Championship from 2021-2025.

Today’s unveiling by Repco follows last month’s announcement that Australia’s great race at Mount Panorama will be known as the Repco Bathurst 1000 for the next five years.

In 2019, Repco, Australia and New Zealand’s leading automotive parts and accessories retailer, announced its intention to increase its synergy with Australian and New Zealand motorsport.

Over the next five years Repco and Supercars will be working collaboratively to roll out an extensive marketing and activation campaign, focused on delivering deep engagement with motoring enthusiasts and Supercars fans across Australia and New Zealand.

Repco is currently the Official Automotive Parts Retailer of Supercars Championship, naming rights partner of next month’s Repco SuperSprint at The Bend and the company is a leading sponsor of two-time defending Champion Scott McLaughlin and Fabian Coulthard’s Shell V-Power Racing Team.

Supercars CEO Sean Seamer says, “We are delighted to have a name that has been associated with Australian motorsport since the 1940s as our naming rights partner for the next five years. Repco has invested considerably in our sport and to carry their name as naming rights partner into 233 million homes across more than 90 countries is great news for both parties.”

“Repco is an iconic international motorsport brand with a proud history, and we are thrilled to extend our partnership with them.”

Today, Repco has a network of 400 automotive parts and accessories stores across Australia and New Zealand, and continues to support people who love cars the most – the mechanics who keep Australia and New Zealand running, and the auto enthusiasts who just love spending time with their cars.

Wayne Bryant, Executive General Manager, Repco Australia says, “We are so excited to be announcing this partnership with Supercars. We have a rich history with the sport, and together with the Repco Bathurst 1000, this is our most exhilarating step yet. We can’t wait to work even more closely with Supercars, and with the teams, the drivers, and support crews.”

“The Supercars family has shown in recent times how well they have all pulled together for the betterment of the sport and to provide race fans with a superior level of sports entertainment. We are really proud to be given the opportunity to become part of that family and work with them to bring the series to the fans that share our enduring passion.”

Jamie Walton, Repco’s Executive General Manager of Merchandise and Strategic Marketing adds, “We have been building towards this moment for the last three years. It’s an honour to become naming rights sponsors for the Supercars series for the next five years, and to have the opportunity to support Australasia’s premiere racing series. One of the first things we want to do is engage directly with the fans and hear their thoughts on how we can take the Supercars Championship to a whole new level.”

Supercars thanks Virgin Australia for its five-year partnership as the categories outgoing naming rights partner. Virgin will remain the Official Airline Partner for Supercars.

The draft calendar for the 2021 Repco Supercars Championship will be released following this year’s spectacular season finale at Mount Panorama.

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