Visa Cash App Racing Bulls Formula One™ Team and its partner HUGO have unveiled their 2026 team kit with a first-of-its-kind campaign, blending performance, fashion and community to connect with the next generation of fans.
Revealed by Liam Lawson, Arvid Lindblad and creative trailblazers, the launch marks a continuation of the team’s commitment to push boundaries and give emerging voices a platform to shape the future of F1 and fashion culture.
“Launching this year’s kit alongside young creatives was a reminder of how powerful this sport can be in supporting future generations, both within and beyond motorsport,” said Lawson. “The design remains true to our identity and I’m looking forward to wearing the kit at track as we take on a new and exciting season.”
The kit reflects the car’s design philosophy – bold, aerodynamic and purpose-driven. Drawing inspiration from modern streetwear, the performance apparel features blue colour blocking and white defined panels with clean flowing lines to create a distinctive look both on and off the track. The full collection includes a replica t-shirt, polo shirt, sweatshirt, hoodie, jacket, New Era cap and knit.
Through the Creator Platform – the team’s initiative which gives emerging creators willing to get involved in the world of F1, VCARB invited emerging designers to recreate one-off pieces for the campaign. By using the existing design and team kit garments as a canvas for creativity over convention, Jaffa Saba reimagined the new 2026 team kit through his own lens by designing a long sleeve tee and balaclava*.
Comments